Project Overview
Vitality is a fictitious nutrition company located in Florida. The word vitality means the state of being strong and active; energy. It well illustrates how Vitality Nutrition helps individuals to lead healthier, more vibrant lives through high-quality, natural nutrition. Their main products are protein powders, plant-based supplements, and superfood powders.
Project Scope:
Brand Strategy
Client Goals
Audience
Vitality’s ideal customers are men and women, but leaning towards women. Their age ranges from 25-40 years old. They enjoy shopping at health food stores, farmers’ markets, and online wellness shops. Their audience tends to work in fields like healthcare, education, technology, and business, as well as stay-at-home parents and entrepreneurs. They engage with content related to health tips, fitness routines, and nutritional advice on social media platforms.
Messaging
Customers choose Vitality Nutrition over other brands because of their commitment to natural, organic, and non-GMO ingredients, ensuring people receive the highest quality products. Their products support those who are always on the go. Customers are able to receive quality nutrition even when they are rushing out the door.
Personality
The core values of Vitality are energetic, high-quality, and happy. We made sure these qualities were reflected in their brand’s visual identity.
Visual Identity
The Logo Design
The monstera leaf symbolizes growth, health, and a connection to nature, aligning with Vitality Nutrition’s focus on natural, plant-based products. Additionally, it conveys a sense of high quality and sophistication, making the brand seem trustworthy.
The Brand Guidelines
We created an organized document showing Vitality exactly how to use their logo, colors, type, imagery, and more.
Product Design
After designing the brand guidelines, we applied the brand on Vitality’s plant protein powder, superfood supplements, protein bars, and superfood powder. These products are designed to show the happy and energetic feel of the brand while demonstrating their high quality standards.
Digital Applications
We created mockups for a website that does more than look nice – it draws in Vitality’s ideal clients and increases product sales. The user friendly design makes it easy for people to find exactly what they are looking for and purchase.
